Konservasi Indonesia is a national foundation established to support sustainable development in the country. We are the main partner of Conservation International in Indonesia. For more information, please visit: www.konservasi-id.org
We envision a healthy and prosperous Indonesia where biodiversity is valued and preserved. With offices and project sites across Indonesia, we promote a sustainable landscape-seascape approach and establish partnerships with multiple stakeholders across sectors and jurisdictions to deliver lasting impacts for people and nature in Indonesia.
As we are constantly expanding, we are currently looking Consultant to fill the following Terms below:
CONSULTANT (Individual)
GFCR Communications Consultant
(Code: GFCR_Comms)
Title: Communications Consultant for the Global Fund for Coral Reefs Project
Date Issued: 24 August 2022
1. Background & Project Overview
Konservasi Indonesia (KI) is one of the convening agents for an innovative program to support coral-positive businesses and change the paradigm of conservation financing to support coral-positive business ventures. Konservasi Indonesia is the main partner of Conservation International (CI) that will implement the “Terumbu Karang Sehat Indonesia” project in Indonesia, funded by the Global Fund for Coral Reefs (GFCR).
This multi-year program will manage and advise GFCR partners on a portfolio of grants and investments that directly support coral conservation and/or restoration. The program under KI will be launched with initial geographic focus on the Bird’s Head Seascape (West Papua and Papua Province) and Sumba Island (East Nusa Tenggara Province) in Lesser Sunda Seascape. Projects within this program portfolio will be varied and innovative, exploring revenue streams that provide sustainable financing for critically important coral reef ecosystems and will include engagement with tourism, seaweed aquaculture, MPA management and may expand to fisheries and other sectors assuming a clear link to coral reef conservation.
During the first 12-months of the project, a primary aspect of this work will be to communicate the program progress and success to a variety of audiences: to government partners, the GFCR board and administrators and to project implementation teams for use with stakeholders. The consultant will work closely with the GFCR program leadership team, communications teams within the region, co-convening agent communications staff and project leaders to ensure communication materials both accurately convey the program and support program goals.
We seek a consultant that is prepared to develop both the plan and content for communications materials as they relate to this GFCR project. While this consultant will be guided by KI and CI communications staff, we seek a consultant with proven experience leading effective communications strategies and developing content across a range of media platforms in both English and Indonesian languages.
2. Project Overview
The consultant will be responsible for leading and completing a communications plan for the GFCR project. The approach should include consultation and coordination with Konservasi Indonesia and Conservation International partners.
Specifically, the consultant will implement the following activities:
· Develop a national communications plan specific to the project and KI’s interventions
· Create a strong brand identity including guidelines and templates
· Project partner communications guidance, reporting and tracing
· Develop and implement social media strategy specific to the project
· Develop website
· Develop content around the project together with project implementation staff
· Outreach to ensure project is communicated through other media outlets (earned media)
· Regular reporting on progress to Konservasi Indonesia staff
This consultancy has the following four objectives:
· Garner attention for the programme and its solutions, to inspire amplification of support the overall ‘Transform’ goal.
· Highlight the value of coral reefs and associated ecosystems in both the Bird’s Head Seascape and the Lesser Sunda Seascape to local people and economy, now and into the future; to support achieving project outcomes.
· Demonstrate, using project examples, how embracing coral positive solutions benefits local livelihoods and economies and sustains these natural resources into the long term.
3. Terms of Reference, Deliverables and Deliverables Schedule
Timeframe
The work will be carried out over a period of 10-13 months, approximately October 2022 – August 2023.
Location of Task/Applicable Trips
Jakarta or Bali, Indonesia, with potential travel to West Papua Province and/or Sumba as necessary.
Deliverables
| # | Deliverable | Acceptance Criteria | Due Date | Value |
| 1 | Submission of Workplan Detailed workplan submitted to KI outlining the production and deliverable schedule for the duration of the project considering the full suite of activities listed in this TOR. | Workplan document including anticipated timeline submitted to Counterparts in an editable format (e.g., MS word or MS Excel) | 5 October 2022 | 5% |
| 2 | Formation and facilitation of National communications plan. A targeted outreach effort designed to deliver the communications objectives and messages to a range of audiences. This will address key issues and actors to support the programmatic goals. This would likely involve community engagement directly and via social media throughout the program’s lifecycle. | Submit a national communications plan document which can be shared with partners | 15 Oct 2022 | 5% |
| 3 | Brand identity Create a brand identity, including visual assets such as the logo, fonts, color palate, and summary language on this project that is agreeable to partners. Produce and socialize simple brand guidelines that encapsulate the brand identity to guide all project communications.
| Logo and brand identity presented in a shareable document and presented to key stakeholders, grantees and project staff in a virtual presentation. | 15 Nov 2022 | 10% |
| 4 | Project partner communications guidance, reporting and tracing. Produce guidelines for project partner communications. This will define practical communications information for the project, expected reporting timelines and submission process, external communications requirements and outputs (such as the regular sharing of content for external promotion, be it stories, images or footage to the project from the partners), media management process, social media expectations and crisis communications plan. This will include access to the brand identity. Define a socialization plan for the Grantee Communications Guidelines information which includes a method of sharing the brand identity. | · Guidelines for grantee communications produced and socialized as a document/ presentation.
· Tracking system and supportive management of grantee communications
· Simple reporting of grantee communications outcomes
| 15 Dec 2022 | 15% |
| 5 | Social Media 1. Social media strategy produced to support messaging goals, focused on national audience. 2. Build social media channel 3. Posting plan, pprox.. 3 months in advance 4. Regular posting on project social media channel/s from September 2022 – July 2023.
| Social media plan shared with counterparts including a report on: (i) launch of social media channel and project hashtags, (ii) regular social media posting on this channel, (iii) at least one campaign for coral | Report due 31 Nov 2022
Ongoing social media engagement | 10% |
| 6 | Website Build a website for the project. Lead the drafting and build of this website using a free software, supplied by Conservation International.
| Build, launch and manage the project website. Website link can be shared with counterparts as the deliverable. | 30 Nov 2022 | 15% |
| 7 | Content development Draft the narrative for and direct the production of promotional materials: including simple video, printed information materials, targeted materials for key actors. | Produce a suite of content materials in an easily accessible and shareable format including: · Produce at least three (3) videos including narrative direction, management of a video product, and seeking specialist feedback and approval within Conservation International · Produce a suite of shareable materials that explain the project · Produce targeted materials for key actors. · Support production of talking points or other required materials · Produce concepts and manage the production of event materials | Full packet of content should be complete by the end of contract but will be developed and shared throughout the contract period | 25% |
| 8 | Earned Media
Provide agile news media engagement and management to promote the project including drafting press releases, attracting and supporting media queries and securing news articles on the program. | Report summarizing the following earned media exposure: · Secure at least 10 media articles featuring the project · Draft 5 press releases · Support media queries by proving information or connecting the journalist to the spokesperson · Media report
| Ongoing throughout the consultancy with full packet due in a report by the end of the consultancy |
|
| 9 | Reports On project for Stakeholders: Short reports on the most relevant successful initiatives of the programme including a final reporton communications for monitoring, evaluation and adaptation. Provide bi-monthly short reports on the activities above to the technical direction team on progress, barriers, opportunities and needed strategic adaptation.
| Production of three stakeholder reports: 2x 5 monthly (during the project) and one summary report at the end of the consultancy period.
Note: Bi-monthly internal reports and monthly internal meetings with the KI and CI teams will be expected to ensure alignment and coordination. | 30 Dec 2022
30 April 2023
31 July 2023 | 15% |
4. Submission Details
a. Deadline. Application must be received no later than 13 September 2022. See more details on submission requirements on point no. 6.
b. Amendments. At any time prior to the deadline for submission of applications, KI may, for any reason, modify the RFP documents by amendment which will be posted at the same platform and/or communicated via email.
5. Minimum Requirements
· Experience developing communications plan from scratch that suits the project and staff needs.
· Strong experience in developing a project/program brand & communications strategy.
· Experience working on content development for conservation, environment, sustainable financing or another similar field
· Solid understanding of the recent trends and developments related to environment, sustainable development, marine and coral reefs issues with strong knowledge on the stakeholder landscape in Indonesia, especially environmental NGOs, government, business, and media
· Knowledge, understanding and sensitivity around the Indonesian communications and policy landscape
· Strong experience in digital communications and management, including website and social media.
· Able to produce multiple communications materials independently, including simple video, visual design, reports, etc.
· Experience producing both Bahasa Indonesia and English content
6. Submission Requirements
a. CV and portfolio must be submitted in English via email to (grantcontractID@konservasi-
b. Signed Representation of Transparency, Integrity, Environmental and Social Responsibility (Attachment 1)
c. Cost Proposal Template (Attachment 2) by deliverable.
Clarifications. Questions may be submitted to (grantcontractID@konservasi-
7. Timeline.
Updated advertisement issued - 24 August 2022
Clarification submitted to KI - 30 August 2022
Clarification provided to known candidates - 5 September 2022
Final submission deadline - 13 September 2022
Final selection - 20 September 2022
8. Confidentiality All proprietary information provided by the bidder shall be treated as confidential and will not be shared with potential or actual applicants during the solicitation process. This includes but is not limited to price quotations, cost proposals and technical proposals. KI may, but is not obliged to, post procurement awards on its public website after the solicitation process has concluded, and the contract has been awarded. KI’s evaluation results are confidential and applicant scoring will not be shared among bidders.
Code of Ethics. All Offerors are expected to exercise the highest standards of conduct in preparing, submitting and if selected, eventually carrying out the specified work in accordance with KI’s Code of Ethics. Our reputation derives from our commitment to our values: Integrity, Respect, Courage, Optimism, Passion and Teamwork. KI’s Code of Ethics (the “Code”) provides guidance to KI employees, service providers, experts, interns, and volunteers in living KI’s core values, and outlines minimum standards for ethical conduct which all parties must adhere to. Any violation of the Code of Ethics, as well as concerns regarding the integrity of the procurement process and documents should be reported to Konservasi Indonesia Management through: grantcontractID@konservasi-id.
9. Attachments: (link here)
Attachment 1: Representation of Transparency, Integrity, Environmental and Social Responsibility
Attachment 2: Cost Proposal Template
Please send the required document (point 6 above) in PDF to:
grantcontractID@konservasi-id.
Please fill the “subject” column of the e-mail with this format: < GFCR_Comms > - <Applicant Name>
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